XINYU LI

Visual  Designer
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  • Brand Identity, Motion Design, Merchandise Design

  • xīn
  • Brand Identity, Merchandise Design

  • Listening to the land

  • Book Design, Reaserch

  • Playground



©2025 Xinyu Li

Response Sampling




Sampling, to me, is a kind of simulacrum. The original sound or identity can still be recognized, but it is always undergoing mutation. Each output becomes the input for the next round of iteration.
Together, they show how one original image can be copied, transformed, and reused across different times and media.

Critical Notebook



Sense it







The Orient is not a fixed symbol but a soundscape full of possibilities. Sense it club uses electronic music as a bridge, extending the dialogue between the East and modernity—from profound cultural meanings to pure sensory experiences. Through sound, it rewrites cultural memory and reinterprets the act of "imagining the past."

The Ontology of the Snail


The spiral is a movement of energy, a natural way of arrangement, a space-saving structure in architecture, and a symbol of beauty for humans. This poster collects spiral shapes from around the world, hoping to show how this form connects different fields. It creates many invisible points in a vast network, pulling the viewer into a whirlpool of thoughts about the relationship between humans and nature.

古池



Thesis research