Visual Designer
Email
LinkedIn
- Brand Identity, Merchandise Design
- Brand Identity, Creative Coding, Merchandise Design
Brand Identity, Motion Design, Merchandise Design
- Magazine Design, Font Design, Editorial Design
-
- Listening to the land
- Book Design, Reaserch
Edifice
- Font Design, Motion Design, Wearable Design
©2025 Xinyu Li
Rooted in the concepts of heart, core, and feeling, I have developed a visual language that fuses graffiti spirit, rebellious energy, and collages, moving fluidly between order and chaotic vibrancy.
xīn is both a call to perception and a vibrant celebration of chaos, color, and imperfection.
Brand SymbolsThese graphics abstractly illustrate the meanings of the Chinese character "心" (xīn): heart, core, and feeling. Each image expresses playful tension between structured form and chaotic expression,
echoing the brand's dynamic balance between graffiti spontaneity
and vibrant imperfection.
Applicationxīn is a playful system of signs that invites DIY interaction across stickers, badges, and everyday objects, turning blank spaces into vibrant extensions of self.